Find the jobs you're already losing.
You paid for every call, click, and estimate you got this year. We test your lead flow the way a real customer would, then show you where jobs are slipping away and how to win them back.
Run My Free 404 CheckNo card. No contract. Report in 24 hours.
Where the money leaks out.
You run a crew, not a call center. So we check the spots where good leads quietly die, and tell you straight what's working and what isn't.
The missed-call test
We call like a customer would, including after hours. If nobody picks up, does anything happen? Or does that caller just dial the next guy?
Response speed
We send a quote request through your website, Google, or Facebook and time how long it takes to hear back.
Estimate follow-up
What happens after an estimate goes out and the homeowner goes quiet. Is anyone following up, and how often?
Money left on the table
Using your average job size, we show what your old estimates and quiet quotes could be worth if you texted them back.
Google & AI visibility
Where you show up on Google, Maps, and AI tools like ChatGPT, and which competitor shows up instead of you.
The game plan
A short list of fixes that bring jobs back first. No 40-page report you'll never read.
The cheapest job you'll ever win is the one you already paid for.
That's what this 404 Check finds.
Two minutes. Then we go to work.
Fill out the form
Business name, your name, phone, and email. Takes about 30 seconds.
We test your lead flow
We reach out the way your customers do: a call, a quote request, a message. Then we watch what happens.
Get your report
A clear, plain-English breakdown in your inbox within 24 hours. Yours to keep, no strings.
“Nikki did what she said she could do. She didn't just make our phone ring — our next 3 months are booked. I'm not an easy guy to impress, but I'm impressed. 404 is legit!”
Results vary by business.
Find out where your jobs are going.
Tell us who you are and where you work. We'll run the test and send back exactly where leads are slipping, and what to do about it.
- What happens when a call goes unanswered
- How fast new quote requests get a reply
- What your quiet estimates could be worth
- Bonus: your Google and AI visibility
“It was almost as if we were invisible before. The report was clear, fast, and easy to understand, and it saved us thousands compared to hiring a marketing company.”
Our first test client. Nikki also works with this company.
Straight answers
Is it actually free?
Yes. No card, no contract. You get the report either way. If you want help fixing what we find, we'll talk. If not, it's yours to keep.
Are you going to call my business?
Yes, that's part of the test. We'll reach out once or twice the way a normal customer would, so we can see what really happens. No tricks, and we won't tie up your line.
What do I need to have ready?
Just your business name and where you work. Your average job size helps us put a dollar amount on what's slipping, but it's optional.
What do you do with my info?
We use it to run your 404 Check and send your report. That's it. It's never shared and never sold.
Who's behind this?
404 Advisors, a Houston team building websites, ads, and lead follow-up systems for local businesses. Questions? Email nikki@404advisors.com.
Stop losing jobs. Start leveling up.
See where your leads are slipping, what they're worth, and how to win them back. Free.
Run My Free 404 Check